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Daniel Chai
Now Contributor

Every second counts when fighting fires. From the location of
fire hydrants to the best entrance to the site, fire departments
everywhere need to have the right information at their
fingertips to save those seconds so they can save lives.
Thanks to Surrey's Acura Embedded Systems, that information
is available, courtesy of its rugged mobile computer system,
PowerBrick. That technology was recently on display at the
annual Fire Rescue Canada Training and Education Symposium in
Richmond.
"As you can see, the touch screen is very easy to use," said
Cameron Fuller, vice-president of marketing and sales for AES as
he booted up the system (the computer really does look like a
brick). "There are detailed maps with location of fire hydrants,
entrances and the quickest route to the fire. It will even show
what kind of hazardous materials the building may have. It's
taking emergency response to a whole new level."
Business for the niche-market company is definitely booming,
but things haven't always been so busy.
"Four years ago, the fire departments weren't ready for the
product," said Fuller. "Before, a lot of trucks just had rugged
laptops. Our system is much more flexible and durable than
laptops. It is pretty much state-of-the-art."
Because it costs between $6,000 to $8,000 to outfit a truck,
it is something a fire department needs to budget for.
But now that many fire departments, including the Surrey Fire
Department, use the PowerBrick, it is easier to get the word
out.
"We do a lot of trade shows and travelling. We do some major
presentations," said Preet Thind of AES. "Word-of-mouth between
departments is main, for sure."
AES also develops similar computer hardware for the
industrial market, which Fuller described as the biggest market
opportunity for the company.
"There is a gap in the market from the low-end systems and
very high-end items," he said. "We offer a very good product for
a reasonable price. This is a market that is snowballing. In the
last six months, we have gone international."
So far, 250 of Acura Embedded systems are in place at
Deltaport in important machinery like cranes and forklifts. The
military in India are proud users, and AES is talking with the
Port of Seattle to outfit its machines.
The company, a member of the B.C. and Alberta Fire Chiefs'
Association, is also working with the Surrey Crime Prevention
Society on a few ideas, including inexpensive systems to track
vehicles.
"It's about bringing all of the solution providers together,"
said Fuller.
So what does Fuller see in AES' future?
"In five years, without exaggerating, we see ourselves being
a $40-50 million company," he said. "We're a private company at
this point, but we're looking at other options of generating
revenue. We are definitely getting quite diverse."
published on 09/28/2005 THE NOW
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